Oct, 2025

Sober Whiskey

4x revenue growth and 30 percent higher ROAS with UGC education and funnel cleanup

4.0x

Revenue Growth

30%

Higher ROAS

About Sober Whiskey

India's first distilled non-alcoholic spirit brand with gin, rum, and whiskey alternatives. Made with organic herbs and adaptogens like Tulsi and Ashwagandha.

Objectives

Scale website revenue with healthy ROAS in a niche category
Establish market positioning as the preferred alternative to alcoholic drinks
Lower returns/cancellations through expectation-setting and post-purchase education

Challenges

No utilization of video or UGC content to explain the product and occasions
Low brand awareness and category unfamiliarity
High return/cancellation rate driven by unclear expectations

Our Approach

Used UGC videos to build trust, educate customers, and demonstrate serves
Ran awareness and consideration campaigns to highlight non-alcoholic benefits and occasions
Optimized campaign structure for better targeting and ROI; added post-purchase education to reduce returns

Results

Revenue scale 4x month-on-month growth from base
ROAS 30 percent higher than existing ads

Why Outwrk

4x revenue growth and 30 percent higher ROAS with UGC education and funnel cleanup

More Other Cases

Oct, 2025

Deconstruct

2x Revenue Scale And 67% Higher ROI In 2 Quarters With Structured Amazon Campaigns

Ready to
Outwrk Your
Competition?

Schedule a discovery call -

Oct, 2025

Sober Whiskey

4x revenue growth and 30 percent higher ROAS with UGC education and funnel cleanup

4.0x

Revenue Growth

30%

Higher ROAS

About Sober Whiskey

India's first distilled non-alcoholic spirit brand with gin, rum, and whiskey alternatives. Made with organic herbs and adaptogens like Tulsi and Ashwagandha.

Objectives

Scale website revenue with healthy ROAS in a niche category
Establish market positioning as the preferred alternative to alcoholic drinks
Lower returns/cancellations through expectation-setting and post-purchase education

Challenges

No utilization of video or UGC content to explain the product and occasions
Low brand awareness and category unfamiliarity
High return/cancellation rate driven by unclear expectations

Our Approach

Used UGC videos to build trust, educate customers, and demonstrate serves
Ran awareness and consideration campaigns to highlight non-alcoholic benefits and occasions
Optimized campaign structure for better targeting and ROI; added post-purchase education to reduce returns

Results

Revenue scale 4x month-on-month growth from base
ROAS 30 percent higher than existing ads

Why Outwrk

4x revenue growth and 30 percent higher ROAS with UGC education and funnel cleanup

More Other Cases

Oct, 2025

Deconstruct

2x Revenue Scale And 67% Higher ROI In 2 Quarters With Structured Amazon Campaigns

Ready to
Outwrk Your
Competition?

Schedule a discovery call -

Sober Whiskey

About Sober Whiskey

Objectives

Challenges

Our Approach

Results

Why Outwrk

More Other Cases

Deconstruct

Ready to Outwrk Your Competition?

Sober Whiskey

About Sober Whiskey

Objectives

Challenges

Our Approach

Results

Why Outwrk

More Other Cases

Deconstruct

Ready to Outwrk Your Competition?

Ready to
Outwrk Your
Competition?

Ready to
Outwrk Your
Competition?